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MADISON AVENUE IS COOL AGAIN

MODDERN HISTORY

moddern marketing started as a micronetwork of like-minded boutique agencies in the middle of 2010. Partners Nader Ashway and Mark Kolier each owned their own companies, and came together to explore the concept of interagency collaboration with other partners.

The main driver was to deliver simple and intelligent evidence-based solutions to marketers with all kinds of demand-stimulation problems. Moddern’s DNA includes roots in direct marketing, and those “prove-it-or-lose-it” instincts are still intact.

moddern moved its team to Soho headquarters in NYC, and quickly gained momentum with full-service engagements and media projects for national clients like Eight O’Clock Coffee, Tetley Tea and Jackson Hewitt Tax Services.

In 2013, moddern began focusing on more complex healthcare engagements, working with an antioxidant supplement called Reboot, and then its first medical device called coflex. Since then, the agency has added several additional healthcare-related clients in various verticals including health supplements, at-risk infant nutrition, ambulatory surgical care centers, and post-acute wound care, picking up several industry awards along the way.

In 2016, moddern moved to its new location on Madison Avenue, and has continued to add to its client roster with new accounts in financial services, luxury goods, and technology products.

 

MODDERN HISTORY

moddern marketing started as a micronetwork of like-minded boutique agencies in the middle of 2010. Partners Nader Ashway and Mark Kolier each owned their own companies, and came together to explore the concept of interagency collaboration with other partners.

The main driver was to deliver simple and intelligent evidence-based solutions to marketers with all kinds of demand-stimulation problems. Moddern’s DNA includes roots in direct marketing, and those “prove-it-or-lose-it” instincts are still intact.

moddern moved its team to Soho headquarters in NYC, and quickly gained momentum with full-service engagements and media projects for national clients like Eight O’Clock Coffee, Tetley Tea and Jackson Hewitt Tax Services.

In 2013, moddern began focusing on more complex healthcare engagements, working with an antioxidant supplement called Reboot, and then its first medical device called coflex. Since then, the agency has added several additional healthcare-related clients in various verticals including health supplements, at-risk infant nutrition, ambulatory surgical care centers, and post-acute wound care, picking up several industry awards along the way.

In 2016, moddern moved to its new location on Madison Avenue, and has continued to add to its client roster with new accounts in financial services, luxury goods, and technology products.

 

MODDERN HISTORY

moddern marketing started as a micronetwork of like-minded boutique agencies in the middle of 2010. Partners Nader Ashway and Mark Kolier each owned their own companies, and came together to explore the concept of interagency collaboration with other partners.

The main driver was to deliver simple and intelligent evidence-based solutions to marketers with all kinds of demand-stimulation problems. Moddern’s DNA includes roots in direct marketing, and those “prove-it-or-lose-it” instincts are still intact.

moddern moved its team to Soho headquarters in NYC, and quickly gained momentum with full-service engagements and media projects for national clients like Eight O’Clock Coffee, Tetley Tea and Jackson Hewitt Tax Services.

In 2013, moddern began focusing on more complex healthcare engagements, working with an antioxidant supplement called Reboot, and then its first medical device called coflex. Since then, the agency has added several additional healthcare-related clients in various verticals including health supplements, at-risk infant nutrition, ambulatory surgical care centers, and post-acute wound care, picking up several industry awards along the way.

In 2016, moddern moved to its new location on Madison Avenue, and has continued to add to its client roster with new accounts in financial services, luxury goods, and technology products.

 

WE’RE (PRACTICALLY)
A MARKETING AGENCY
AB crooked

Contrary to popular opinion, marketing complex products to hard-to-reach audiences is never easy. It takes diligence, and insight, and a whole lot of testing. Since moddern has its roots in direct marketing, testing is kind of our thing. We put forth a postulate, introduce it into the market and see how it does. Then we evaluate, retool if necessary, and press on. (Don’t let this get out, but it’s an awful lot like, um, science.)

 

 

AB straight

Our goal is to get to your point B, wherever that may be. So we don’t diddle with the scenic route, as appealing as it might seem. We subscribe to the principle that we’ll all be happier if we’re meeting your goals, so we try to fly nonstop to every marketing objective.

 

 

WE’RE (PRACTICALLY) A MARKETING AGENCY
AB crooked

Contrary to popular opinion, marketing complex products to hard-to-reach audiences is never easy. It takes diligence, and insight, and a whole lot of testing. Since moddern has its roots in direct marketing, testing is kind of our thing. We put forth a postulate, introduce it into the market and see how it does. Then we evaluate, retool if necessary, and press on. (Don’t let this get out, but it’s an awful lot like, um, science.)

AB straight

Our goal is to get to your point B, wherever that may be. So we don’t diddle with the scenic route, as appealing as it might seem. We subscribe to the principle that we’ll all be happier if we’re meeting your goals, so we try to fly nonstop to every marketing objective.

Interested in stimulating demand and measuring results?
Interested in stimulating demand and measuring results?
Interested in stimulating demand and measuring results?
FOUNDING PARTNERS
FOUNDING PARTNERS
FOUNDING PARTNERS
Nader
Nader Ashway
Principal | Creative
212-334-9800 Ext: 119

Nader Ashway is principal and creative director of the agency. Prior to co-founding moddern, he ran Ashway Group, a boutique branding and marketing agency focused on small to midsize businesses and startups.

Over a 28-year career, Nader has developed award-winning ads, strategies and programs for consumer and b-to-b brands including Advertising Age, American Express, BMW, Citibank, Samsung, UNICEF, WIRED and many others.

Currently, he’s focused on integrating multiple platforms for clients in research, financial services, hospitality, and various forms of healthcare services and medical devices.

In addition to his creative and strategy responsibilities, Nader is very active in student and young professional mentoring. He has served as a creative judge for numerous awards shows around the country, and has most recently served as a judge for the National Student Advertising Competition (NSAC) presented by AAF.

Nader has made television appearances in New York and around the world to discuss brands and advertising, has written marketing and advertising articles for several publications and blogs, maintains his own marketing education blog, and is currently authoring his first book on consumer behavior.

Nader is also a graduate professor of Integrated Marketing Communications at New York University.

Mark 2
Mark Kolier
Principal
212-334-9800 Ext: 111

Mark Kolier is a co-founding principal and managing director at moddern marketing. moddern serves both business-to-business and direct-to-consumer clients by offering strategic consulting, creative services, digital and social media marketing, direct response television and radio production, and media buying services.

Mark has more than 30 years of experience working with companies to turn their comparative advantages into growth opportunities. moddern is dedicated to providing realistic and proven solutions that build success in the U.S. and North American markets.

Having a deep interest and having traveled extensively in Asia, Mark has worked with several Chinese and Japanese companies helping them with their strategy and tactics for U.S. market development. Mark’s continuing study of Mandarin language is an ongoing challenge.  Japanese is no easier.

In 2000 Mark founded still operating e-commerce enterprise www.yourcover.com which offers personalized user-generated content gifts from proprietary templates

Nader
Nader Ashway
Principal | Creative
212-334-9800 Ext: 119

Nader Ashway is principal and creative director of the agency. Prior to co-founding moddern, he ran Ashway Group, a boutique branding and marketing agency focused on small to midsize businesses and startups.

Over a 28-year career, Nader has developed award-winning ads, strategies and programs for consumer and b-to-b brands including Advertising Age, American Express, BMW, Citibank, Samsung, UNICEF, WIRED and many others.

Currently, he’s focused on integrating multiple platforms for clients in research, financial services, hospitality, and various forms of healthcare services and medical devices.

In addition to his creative and strategy responsibilities, Nader is very active in student and young professional mentoring. He has served as a creative judge for numerous awards shows around the country, and has most recently served as a judge for the National Student Advertising Competition (NSAC) presented by AAF.

Nader has made television appearances in New York and around the world to discuss brands and advertising, has written marketing and advertising articles for several publications and blogs, maintains his own marketing education blog, and is currently authoring his first book on consumer behavior.

Nader is also a graduate professor of Integrated Marketing Communications at New York University.

Mark 2
Mark Kolier
Principal
212-334-9800 Ext: 111

Mark Kolier is a co-founding principal and managing director at moddern marketing. moddern serves both business-to-business and direct-to-consumer clients by offering strategic consulting, creative services, digital and social media marketing, direct response television and radio production, and media buying services.

Mark has more than 30 years of experience working with companies to turn their comparative advantages into growth opportunities. moddern is dedicated to providing realistic and proven solutions that build success in the U.S. and North American markets.

Having a deep interest and having traveled extensively in Asia, Mark has worked with several Chinese and Japanese companies helping them with their strategy and tactics for U.S. market development. Mark’s continuing study of Mandarin language is an ongoing challenge.  Japanese is no easier.

In 2000 Mark founded still operating e-commerce enterprise www.yourcover.com which offers personalized user-generated content gifts from proprietary templates

PARTNER BLOGS
PARTNER BLOGS

The history of moddern Marketing