Proliance
Proliance Spine Institute
Proliance Surgeons, one of the largest ASC groups in the United States, needed help to grow their spine practice. This meant creating a new brand and marketing message to unite the 27 independently operating facilities in and around the Seattle area. The campaign introduced the new brand we created and celebrated the benefits of specific practice area expertise in orthopedics and spine.
Through the campaign, we were able to accomplish the following:
- Generated 600 quality leads for Proliance Spine
- Introduce the Spine Institute as a new brand offering of Proliance Surgeons
- Increase brand awareness around their spine expertise all across the state.
- Demonstrated the key benefits of the practice, including lower costs.
- Differentiated from other hospitals and ASCs in the are
Proliance Surgeons, one of the largest ASC groups in the United States, needed help to grow their spine practice. Growth meant creating a new brand and marketing message to unite the 27 independently operating facilities in and around the Seattle area. The campaign introduced the new brand we created and celebrated the benefits of specific practice area expertise in orthopedics and spine.
Through the campaign, we were able to accomplish the following:
- Generated 600 quality leads for Proliance Spine
- Introduce the Spine Institute as a new brand offering of Proliance Surgeons
- Increase brand awareness around their spine expertise all across the state.
- Demonstrated the key benefits of the practice, including lower costs.
- Differentiated from other hospitals and ASCs in the area.
