coflex
coflex Interlaminar Stabilization
Coflex Interlaminar Stabilization is a small device used in the treatment of lumbar spinal stenosis. As with many medical devices, the marketing challenges include building a case to physicians as well as to prospective patients.
For patients, our team developed a comprehensive emotional campaign built around a “Get Back to” appeal – Get Back to Life, Golf, Long Walks, Gardening, etc.
Our creative team developed all the assets needed, including downloadable brochures, custom video testimonials, website photography, and creative assets, as well as online and print advertising creative.
Our digital team created a patient-focused website, www.coflexpatient.com, in addition to regional microsites to complement regional advertising in Delaware and Michigan.
When Coflex needed resources to align their internal stakeholders to educate and motivate practicing physicians, we built a robust app.
- The must-haves for the app included:
- Coordinating all internal resources in one elegant interface
- Sales support for reps
- Procedural documentation for surgeons
- Facility onboarding and payer resources
- Real-time calendar of society meetings, training sessions, webinars, and more.
Our time working with the coflex team was amongst our favorite, and our efforts to build awareness and understanding of the many benefits of coflex were a success. Following our work, coflex RTI Surgical acquired coflex, and the coflex brand has continued to grow throughout the United States.
Coflex Interlaminar Stabilization is a small device used in the treatment of lumbar spinal stenosis. As with many medical devices, marketing challenges include building a case for physicians in addition to a case for prospective patients.
For patients, our team developed a comprehensive emotional campaign built around a “Get Back to” appeal – Get Back to Life, Golf, Long Walks, Gardening, etc.
Our creative team developed all the assets needed, including downloadable brochures, custom video testimonials, website photography, and creative assets, as well as online and print advertising creative.
Our digital team created a patient-focused website, www.coflexpatient.com, in addition to regional microsites to complement regional advertising in Delaware and Michigan.
When Coflex needed resources to align their internal stakeholders to educate and motivate practicing physicians, we built a robust app.
- The must-haves for the app included:
- Coordinating all internal resources in one elegant interface
- Sales support for reps
- Procedural documentation for surgeons
- Facility onboarding and payer resources
- Real-time calendar of society meetings, training sessions, webinars, and more.
Our time working with the coflex team was amongst our favorite, and our efforts to build awareness and understanding of the many benefits of coflex were a success. Following our work, coflex RTI Surgical acquired coflex, and the coflex brand has continued to grow throughout the United States.
