“The right person, the right message, at the right time.” These are all essential for driving online engagement and creating conversions. For Stimwave — an innovative wireless spinal cord stimulation device — we built three engaging patient-focused microsites to generate awareness and drive new procedures in South Florida, Tampa, Florida, and Houston Texas.
We optimized each microsite for search, added structured data, included interaction monitoring, and ensured accurate tracking of Stimwave’s most valued conversions, including phone calls, form submissions, and online consultation requests.
To encourage early web-traffic, we created three separate geo-targeted Google AdWords search campaigns. Each campaign was designed to attract hyper-targeted interest-based search traffic based on strategically selected keywords and phrases. We included in-depth conversion tracking and reporting, which allowed our team to accurately attribute Stimwave’s most valued conversions to specific marketing activities.
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