If you’re a brand and you’re not creating new and compelling content regularly, you’ll eventually be lagging behind your competitors. Why? Because great content is the not-so-secret sauce required for successful lead generation. If you’ve signed up for a newsletter, downloaded a white paper, or shared an infographic, you’ve participated in a content lead generation funnel.
Generating a lead and converting a lead takes planning, time, and the right mix of content. A cold lead needs a path to become a warm lead, and a warm lead needs a clear path to conversion. We call this a value ladder, and it’s an essential part of generating and converting leads. If you undertake a lead generation campaign without a strategic value ladder in place, you risk losing your valuable leads throughout the funnel.
We’ve driven leads for healthcare providers, eCommerce clients, and luxury brands using this exact framework, and we can do the same for you.
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