Digital

LETS GET DIGITAL!

There are many advantages to leveraging digital, even if your brand is traditionally offline. Almost every one of them revolves around your customers. They’re online, doing research, being social, listening, learning, engaging. We think you should be, too.

At moddern, we believe strongly in the power of digital channels. They create immediacy, they’re more interactive than their offline counterparts, and they can take a typical offline program and accelerate it into something special. And personal. And cool.

A typical digital program involves integrating multiple channels to help consumers discover, engage, explore, and experience.

DIGITAL ACTIVATION

A typical digital program involves integrating multiple channels to help consumers discover, engage, explore, and experience.

Ready to view some of our past digital activations?

LET’S TALK ABOUT YOUR BRAND AND WHERE IT’S GOING

APP: INTERNAL SALES RESOURCE

Sometimes, the customer is on your own team. For Paradigm Spine, the manufacturers of coflex® Interlaminar Stabilization®, we developed an app specifically to share resources across multiple team layers. Salespeople gained single-point access to numerous resources, including videos, surgical technique videos, onboarding forms, and mounds of clinical evidence.

From a custom-built back end, we were able to sign up new users, create user groups, provide varying levels of access, and even track device implantations to prompt follow-up reminders.

WEBSITE DEVLEOPMENT:
ECOMMERCE. BTB. B2C.

WEBSITE DEVLEOPMENT: ECOMMERCE. BTB. B2C.

We understand that the difference between a good website and a GREAT website comes down to the details. Consistency of colors, typography, imagery, simplicity of use, good information architecture, and seamless functionality is how we take websites to greater heights.

Our Preffered Platforms

RTB DISPLAY: EXPANDABLE
IN-BANNER VIDEO

RTB DISPLAY: EXPANDABLE IN-BANNER VIDEO

“Show. Don’t Tell.” Always a mantra at moddern, and especially powerful in the luxury real estate category. For Related Brands, we built expandable banner ads that allowed consumers to view a promotional video right in the ad unit. This way, they could see the apartments, the building, the view, and some of the amenities without having to click through to a website.

From a measurement perspective, this type of unit generated several layers of possible interest, based on how they interacted with the ads. Several different versions were created to highlight various aspects of the property: apartments, amenities, location.

MARKET ACTIVATION:
MICROSITES & PAID SEARCH

“The right person, the right message, at the right time.” These are all essential for driving online engagement and creating conversions. For Stimwave — an innovative wireless spinal cord stimulation device — we built three engaging patient-focused microsites to generate awareness and drive new procedures in South Florida, Tampa, Florida, and Houston Texas.

We optimized each microsite for search, added structured data, included interaction monitoring, and ensured accurate tracking of Stimwave’s most valued conversions, including phone calls, form submissions, and online consultation requests.

To encourage early web-traffic, we created three separate geo-targeted Google AdWords search campaigns. Each campaign was designed to attract hyper-targeted interest-based search traffic based on strategically selected keywords and phrases. We included in-depth conversion tracking and reporting, which allowed our team to accurately attribute Stimwave’s most valued conversions to specific marketing activities.