Healthcare
HEALTHCARE MARKETING
Healthcare marketing is a minefield of regulations, legislations, and thousands of noisy brands shouting about their latest accomplishments. We’ve become experts at navigating this marketplace and driving engagement around medical devices, products, and locations.
HEALTHCARE MARKETING
Healthcare marketing is a minefield of regulations, legislations, and thousands of noisy brands shouting about their latest accomplishments. We’ve become experts at navigating this marketplace and driving engagement around medical devices, products, and locations.
MODDERN WAS NAMED ONE OF THE TOP 100 HEALTHCARE AGENCIES IN NORTH AMERICA BY MM&M.
LET’S TALK ABOUT YOUR BRAND AND WHERE IT’S GOING
LET’S TALK ABOUT YOUR BRAND AND WHERE IT’S GOING
WITH SO MUCH KNOWLEDGE REQUIRED TO SUCCESSFULLY MARKET HEALTHCARE BRANDS, MODDERN HAS OPERATED ON FOUR CORNERSTONES OF UNDERSTANDING:
1. UNDERSTANDING THE SALES & DISTRIBUTION STRUCTURE
UNDERSTANDING THE SALES & DISTRIBUTION STRUCTURE
Relationships are key in every business, but none more so than in healthcare marketing. Whether it’s on the institutional level or through single practitioner, salespeople and distributors must work very hard to build trust with their clientele. And every organization has its own blueprint. moddern has built intuitive programs to facilitate healthy discussions and substantive experiences around any-stage selling phases, onboarding forms, and mounds of clinical evidence.
From a custom-built back end, we were able to sign up new users, create user groups, provide varying levels of access, and even track device implantations to prompt follow-up reminders.
2. UNDERSTAND KEY INFLUENCERS
UNDERSTAND KEY INFLUENCERS
There are so many impacting factors in healthcare that can influence patients, providers, and payors alike. A strong marketing partner should know how to arm each party with information and resources and the delicate timing involved in each.
moddern understands how buying decisions are made across several categories in the healthcare sector, and more importantly, who can influence those most successfully.
3. UNDERSTAND CHANNELS
UNDERSTAND CHANNELS
Unlike most consumer goods, you can’t just count on a specific marketing channel to perform every time in healthcare. What works in spine care may be utterly useless in neonatal, and it carries on across almost every facet of healthcare marketing.
moddern has explored even unorthodox channels to test into what performs best relative to objectives, and has integrated them to their highest potential.
4. UNDERSTAND TECHNOLOGY
UNDERSTAND TECHNOLOGY
There’s almost no other sector of modern business where technology is being leveraged at the highest levels more than healthcare. From surgical practices with robotic technology to product development at the molecular level, great strides are being made and put into practice every day in healthcare facilities across the country. We believe the marketing around those advances should leverage technology with equal facility to reach patients and stimulate demand.
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