Branding and Design
BRAND STRATEGY AND DEVELOPMENT
moddern works with small and midsize companies to help them create brands that have lasting value. Sometimes that means developing a complete identity for those companies that might include a logo, tagline, usage guidelines, website, sales materials, and more.
But a brand is so much more than how your company looks. It’s much more about how it behaves. What it says. How it responds. How it articulates its differences. And how it competes for attention in the marketplace. At its essence, your brand is the promise you make to your consumers about how you will conduct yourself in real life.
And since we’re talking about root-level DNA, we’re talking a lot about strategy. Who you (really) are, who your audiences (really) are, and how you’re (really) different from other options that a consumer or business customer could choose.
We help companies develop their identities and their core values and their basic promises. We help them articulate their key differences through positioning strategies and messaging plans. And we help them deliver on their promises through the most effective means.
BRAND STRATEGY AND DEVELOPMENT.
moddern works with small and midsize companies to help them create brands that have lasting value. Sometimes that means developing a complete identity for those companies that might include a logo, tagline, usage guidelines, website, sales materials, and more.
But a brand is so much more than how your company looks. It’s much more about how it behaves. What it says. How it responds. How it articulates its differences. And how it competes for attention in the marketplace. At its essence, your brand is the promise you make to your consumers about how you will conduct yourself in real life.
And since we’re talking about root-level DNA, we’re talking a lot about strategy. Who you (really) are, who your audiences (really) are, and how you’re (really) different from other options that a consumer or business customer could choose.
We help companies develop their identities and their core values and their basic promises. We help them articulate their key differences through positioning strategies and messaging plans. And we help them deliver on their promises through the most effective means.
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LET’S TALK ABOUT YOUR BRAND AND WHERE IT’S GOING
LET’S TALK ABOUT YOUR BRAND AND WHERE IT’S GOING
AMERICAN MEDICAL CONCEPTS
AMERICAN MEDICAL CONCEPTS
AMC is one of the country’s leading medical equipment, and device services companies and a leading distributor of Stryker advanced medical science and orthopedics products. moddern is working closely with the company on a strategic brand overhaul.
Communicating the AMC brand started with a clear understanding of their core strength, which is consummate knowledge of their space. The brand had to reflect a superior level of expertise, and a forward-looking identity was rooted in a tech-inspired mark. The website underscores the value of personal relationships (another cornerstone of this brand) and the intimate knowledge of every product category they serve.
COFLEX®
COFLEX®
coflex® is a specialized medical device designed for patients with lumbar spinal stenosis. The brand has particular needs in that it markets to two distinct audiences (physicians and patients) with different messaging platforms. moddern has been instrumental in developing strategies for both efforts.
The exciting aspect of working on coflex® is that it’s a truly revolutionary product that will likely evolve into the standard of care for lumbar spinal stenosis treatment. After conducting a brand study, we took some of the qualitative feedback from respondents and used it as the foundation for all the patient communications. The brand clarity is centered around the simple concept of what kinds of life activities patients look forward to getting back to enjoying.
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