Invisitone
INVISITONE DIGITAL HEARING AIDS
When TrekFirst came to us, they had a name and were looking for a BIG idea. The name was Invisitone, and the big idea we created from it was a new brand of online digital hearing aids to fill the gap between hearing amplifiers that cost $99 and digital hearing aids that cost upwards of $3,500.
We quickly realized that the current online hearing aid marketplace was very congested; one might argue confusing. Why? Because the law of the land had changed. The 115th US Congress introduced the “Over the Counter Hearing Aid Act of 2017,” which amended a previous FDA act and allowed the sale of hearing aids directly to consumers.
So how could we ensure Invisitone stood out from the noise?
Our a-ha moments arrived in bunches, and our team began creating an entirely new brand for Invisitone focused on sound and the joy the hearing, particularly hearing more and spending less. We would be selling three models: Accent, Bridge, and Coda, all names that aligned perfectly with our overall theme of sound. We developed a brand identity for each model, multiple taglines, original packaging, custom user guides, a new eCommerce website, Invisitone blog, social media pages, and native, Facebook, and search ads to build awareness and drive sales.
Invisitone.com launched in March of 2020, right around the time COVID became a more considerable concern in North America.
Selling online is difficult; selling online in the time of COVID proved even more difficult.
Soon after launching, the challenges we would face, based on analytics, became more apparent. Thankfully, we were positioned to be agile, adaptable, and adjustable, and eventually, successful.
It was an adventure, one we’re proud and grateful to have undertaken. We continue to use what we’ve learned to help clients navigate and embrace the challenges presented by online sales and marketing.
When TrekFirst came to us, they had a name and were looking for a BIG idea. The name was Invisitone, and the big idea we created from it was a new brand of online digital hearing aids to fill the gap between hearing amplifiers that cost $99 and digital hearing aids that cost upwards of $3,500.
We quickly realized that the current online hearing aid marketplace was very congested; one might argue confusing. Why? Because the law of the land had changed. The 115th US Congress introduced the “Over the Counter Hearing Aid Act of 2017,” which amended a previous FDA act and allowed the sale of hearing aids directly to consumers.
So how could we ensure Invisitone stood out from the noise?
Our a-ha moments arrived in bunches, and our team began creating an entirely new brand for Invisitone focused on sound and the joy the hearing, particularly hearing more and spending less. We would be selling three models: Accent, Bridge, and Coda, all names that aligned perfectly with our overall theme of sound. We developed a brand identity for each model, multiple taglines, original packaging, custom user guides, a new eCommerce website, Invisitone blog, social media pages, and native, Facebook, and search ads to build awareness and drive sales.
Invisitone.com launched in March of 2020, right around the time COVID became a more considerable concern in North America.
Selling online is difficult; selling online in the time of COVID proved even more difficult.
Soon after launching, the challenges we would face, based on analytics, became more apparent. Thankfully, we were positioned to be agile, adaptable, and adjustable, and eventually, successful.
It was an adventure, one we’re proud and grateful to have undertaken. We continue to use what we’ve learned to help clients navigate and embrace the challenges presented by online sales and marketing.
