Healthcare Marketing
Stewarding success for healthcare brands with both consumer and institutional aims

Healthcare marketing is a minefield of regulations, legislations, and thousands of noisy brands shouting about their latest accomplishments. We’ve become experts at navigating this marketplace and driving engagement around medical devices, products, and locations.

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Healthcare Marketing
Stewarding success for healthcare brands with both consumer and institutional aims

Healthcare marketing is a minefield of regulations, legislations, and thousands of noisy brands shouting about their latest accomplishments. We’ve become experts at navigating this marketplace and driving engagement around medical devices, products, and locations.

With so much knowledge required to successfully market healthcare brands, moddern has operated on four cornerstones of understanding:
With so much knowledge required to successfully market healthcare brands, moddern has operated on four cornerstones of understanding:
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UNDERSTANDING THE SALES & DISTRIBUTION STRUCTURE

Relationships are key in every business, but none more so than in healthcare marketing. Whether it’s on the institutional level or through single practitioner, salespeople and distributors must work very hard to build trust with their clientele. And every organization has its own blueprint. moddern has built intuitive programs to facilitate healthy discussions and substantive experiences around any-stage selling phases.

moddern_sales_icon_200px
UNDERSTANDING THE SALES & DISTRIBUTION STRUCTURE

Relationships are key in every business, but none more so than in healthcare marketing. Whether it’s on the institutional level or through single practitioner, salespeople and distributors must work very hard to build trust with their clientele. And every organization has its own blueprint. moddern has built intuitive programs to facilitate healthy discussions and substantive experiences around any-stage selling phases.

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UNDERSTANDING KEY INFLUENCERS

There are so many impacting factors in healthcare that can influence patients, providers, and payors alike. A strong marketing partner should know how to arm each party with information and resources and the delicate timing involved in each. moddern understands how buying decisions are made across several categories in the healthcare sector, and more importantly, who can influence those most successfully.

moddern_magnet_icon_200px
UNDERSTANDING KEY INFLUENCERS

There are so many impacting factors in healthcare that can influence patients, providers, and payors alike. A strong marketing partner should know how to arm each party with information and resources and the delicate timing involved in each. moddern understands how buying decisions are made across several categories in the healthcare sector, and more importantly, who can influence those most successfully.

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UNDERSTANDING CHANNELS

Unlike most consumer goods, you can’t just count on a specific marketing channel to perform every time in healthcare. What works in spine care may be utterly useless in neonatal, and it carries on across almost every facet of healthcare marketing. moddern has explored even unorthodox channels to test into what performs best relative to objectives, and has integrated them to their highest potential.

moddern_channel_icon_200px
UNDERSTANDING CHANNELS

Unlike most consumer goods, you can’t just count on a specific marketing channel to perform every time in healthcare. What works in spine care may be utterly useless in neonatal, and it carries on across almost every facet of healthcare marketing. moddern has explored even unorthodox channels to test into what performs best relative to objectives, and has integrated them to their highest potential.

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UNDERSTANDING TECHNOLOGY

There’s almost no other sector of modern business where technology is being leveraged at the highest levels more than healthcare. From surgical practices with robotic technology to product development at the molecular level, great strides are being made and put into practice every day in healthcare facilities across the country. We believe the marketing around those advances should leverage technology with equal facility to reach patients and stimulate demand.

moddern_tech_icon_200px
UNDERSTANDING TECHNOLOGY

There’s almost no other sector of modern business where technology is being leveraged at the highest levels more than healthcare. From surgical practices with robotic technology to product development at the molecular level, great strides are being made and put into practice every day in healthcare facilities across the country. We believe the marketing around those advances should leverage technology with equal facility to reach patients and stimulate demand.