DIGITAL ACTIVATION
DIGITAL ACTIVATION

There are many advantages to leveraging digital, even if your brand is traditionally offline. Almost every one of them revolves around your customers. They’re online, doing research, being social, listening, learning, engaging. We think you should be, too.

At moddern, we believe strongly in the power of digital channels. They create immediacy, they’re more interactive than their offline counterparts, and they can take a typical offline program and accelerate it into something special. And personal. And cool.

A typical digital program involves integrating multiple channels to help consumers discover, engage, explore, and experience.

Let’s Talk Shop

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There are many advantages to leveraging digital, even if your brand is traditionally offline. Almost every one of them revolves around your customers. They’re online, doing research, being social, listening, learning, engaging. We think you should be, too.

At moddern, we believe strongly in the power of digital channels. They create immediacy, they’re more interactive than their offline counterparts, and they can take a typical offline program and accelerate it into something special. And personal. And cool.

A typical digital program involves integrating multiple channels to help consumers discover, engage, explore, and experience.

Let’s Talk Shop

I consent to this website storing my submitted data so they can reply to my inquiry

DIGITAL ACTIVATION

There are many advantages to leveraging digital, even if your brand is traditionally offline. Almost every one of them revolves around your customers. They’re online, doing research, being social, listening, learning, engaging. We think you should be, too.

At moddern, we believe strongly in the power of digital channels. They create immediacy, they’re more interactive than their offline counterparts, and they can take a typical offline program and accelerate it into something special. And personal. And cool.

A typical digital program involves integrating multiple channels to help consumers discover, engage, explore, and experience.

DIGITAL ACTIVATION

There are many advantages to leveraging digital, even if your brand is traditionally offline. Almost every one of them revolves around your customers. They’re online, doing research, being social, listening, learning, engaging. We think you should be, too.

At moddern, we believe strongly in the power of digital channels. They create immediacy, they’re more interactive than their offline counterparts, and they can take a typical offline program and accelerate it into something special. And personal. And cool.

A typical digital program involves integrating multiple channels to help consumers discover, engage, explore, and experience.

APP:  Internal Sales Resource

Sometimes, the customer is on your own team. For Paradigm Spine, the manufacturers of coflex® Interlaminar Stabilization®, we developed an app specifically to share resources across multiple layers of the team. Salespeople gained single-point access to numerous resources, including videos, surgical technique videos, onboarding forms, and mounds of clinical evidence.

From a custom-built back end, we were able to sign up new users, create user groups, provide varying levels of access, and even track device implantations to prompt follow-up reminders.

APP:  Internal Sales Resource

Sometimes, the customer is on your own team. For Paradigm Spine, the manufacturers of coflex® Interlaminar Stabilization®, we developed an app specifically to share resources across multiple layers of the team. Salespeople gained single-point access to numerous resources, including videos, surgical technique videos, onboarding forms, and mounds of clinical evidence.

From a custom-built back end, we were able to sign up new users, create user groups, provide varying levels of access, and even track device implantations to prompt follow-up reminders.

APP:  Internal Sales Resource

Sometimes, the customer is on your own team. For Paradigm Spine, the manufacturers of coflex® Interlaminar Stabilization®, we developed an app specifically to share resources across multiple layers of the team. Salespeople gained single-point access to numerous resources, including videos, surgical technique videos, onboarding forms, and mounds of clinical evidence.

From a custom-built back end, we were able to sign up new users, create user groups, provide varying levels of access, and even track device implantations to prompt follow-up reminders.

APP:  Internal Sales Resource

Sometimes, the customer is on your own team. For Paradigm Spine, the manufacturers of coflex® Interlaminar Stabilization®, we developed an app specifically to share resources across multiple layers of the team. Salespeople gained single-point access to numerous resources, including videos, surgical technique videos, onboarding forms, and mounds of clinical evidence.

From a custom-built back end, we were able to sign up new users, create user groups, provide varying levels of access, and even track device implantations to prompt follow-up reminders.

RTB Display:  Expandable In-Banner Video

“Show. Don’t Tell.” Always a mantra at moddern, and especially powerful in the luxury real estate category. For Related Brands, we built expandable banner ads that allowed consumers to view a promotional video right in the ad unit. This way, they could see the apartments, the building, the view, and some of the amenities without having to click through to a website.

From a measurement perspective, this type of unit generated several layers of possible interest, based on how they interacted with the ads. Several different versions were created to highlight various aspects of the property: apartments, amenities, location.

RTB Display:  Expandable In-Banner Video

“Show. Don’t Tell.” Always a mantra at moddern, and especially powerful in the luxury real estate category. For Related Brands, we built expandable banner ads that allowed consumers to view a promotional video right in the ad unit. This way, they could see the apartments, the building, the view, and some of the amenities without having to click through to a website.

From a measurement perspective, this type of unit generated several layers of possible interest, based on how they interacted with the ads. Several different versions were created to highlight various aspects of the property: apartments, amenities, location.

RTB Display:  Expandable In-Banner Video

“Show. Don’t Tell.” Always a mantra at moddern, and especially powerful in the luxury real estate category. For Related Brands, we built expandable banner ads that allowed consumers to view a promotional video right in the ad unit. This way, they could see the apartments, the building, the view, and some of the amenities without having to click through to a website.

From a measurement perspective, this type of unit generated several layers of possible interest, based on how they interacted with the ads. Several different versions were created to highlight various aspects of the property: apartments, amenities, location.

RTB Display:  Expandable In-Banner Video

“Show. Don’t Tell.” Always a mantra at moddern, and especially powerful in the luxury real estate category. For Related Brands, we built expandable banner ads that allowed consumers to view a promotional video right in the ad unit. This way, they could see the apartments, the building, the view, and some of the amenities without having to click through to a website.

From a measurement perspective, this type of unit generated several layers of possible interest, based on how they interacted with the ads. Several different versions were created to highlight various aspects of the property: apartments, amenities, location.