Lead Generation
LET'S DEFINE YOUR
VALUE LADDER!
If you’re a brand and you’re not creating new and compelling content regularly, you’ll eventually be lagging behind your competitors. Why? Because great content is the not-so-secret sauce required for successful lead generation. If you’ve signed up for a newsletter, downloaded a white paper, or shared an infographic, you’ve participated in a content lead generation funnel.
Generating a lead and converting a lead takes planning, time, and the right mix of content. A cold lead needs a path to become a warm lead, and a warm lead needs a clear path to conversion. We call this a value ladder, and it’s an essential part of generating and converting leads. If you undertake a lead generation campaign without a strategic value ladder in place, you risk losing your valuable leads throughout the funnel.
We’ve driven leads for healthcare providers, eCommerce clients, and luxury brands using this exact framework, and we can do the same for you.
LET'S DEFINE YOUR VALUE LADDER!
If you’re a brand and you’re not creating new and compelling content regularly, you’ll eventually be lagging behind your competitors. Why? Because great content is the not-so-secret sauce required for successful lead generation. If you’ve signed up for a newsletter, downloaded a white paper, or shared an infographic, you’ve participated in a content lead generation funnel.
Generating a lead and converting a lead takes planning, time, and the right mix of content. A cold lead needs a path to become a warm lead, and a warm lead needs a clear path to conversion. We call this a value ladder, and it’s an essential part of generating and converting leads. If you undertake a lead generation campaign without a strategic value ladder in place, you risk losing your valuable leads throughout the funnel.
We’ve driven leads for healthcare providers, eCommerce clients, and luxury brands using this exact framework, and we can do the same for you.
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Get the full copy of our "Steps for Lead Generation" infographic sent directly to you inbox for FREE.
SSRS CUSTOM INFOGRAPHICS
SSRS CUSTOM INFOGRAPHICS
For SSRS, a research firm, we developed a series of infographics that were published on a monthly basis that would literally illustrate the kinds of polls they were conducting, and then explain the results in exciting visuals.
Even when the subject matter was frivolous, like “favorite desserts in the summer,” the brand could still differentiate on its ability to uncover and interpret complex consumer behavior stories.
NI-Q TARGETED ANIMATION
NI-Q TARGETED ANIMATION
For Ni-Q, a company that delivers triple-tested human donated breast milk to hospitals and pediatric care facilities; the challenge was to get noticed as a new brand in a hard-to-differentiate category. We started with a piece of animated content to introduce the brand and speak directly to clinicians about its important differences.
COPPER FREEZE PRODUCT INTRODUCTION VIDEO
COPPER FREEZE PRODUCT INTRODUCTION VIDEO
For Copper Freeze, a new pain-relief product made from copper, magnesium, and arnica, the challenge was to introduce and persuade trial in as few steps as possible. The margins were razor-thin, so a more vital than ever focus on cost-per-acquisition was essential for success.
Download our FREE Lead Generation Infographic.
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