content is currency
content is currency

If you’re a brand and you’re not creating content on a regular basis, you’ll eventually be lagging behind your competitors.  It’s a simple fact of modern business life in the digital era.

moddern builds in the concept of content for its clients as a matter of course to ride along with almost every marketing or advertising program.  We’ve built content strategies for our clients primarily because they deliver such potent benefits:

content can help establish you as a thought leader;

content can enhance your brand image;

content aids in building long-term relationships.

The part we really like is that content has great digital DNA, like its tagging and SEO value, but especially in that it can help you test new hypotheses, and determine what’s important to your customers.

is a content plan right for your brand?

The answer is almost always YES – but of course, it depends on many variables.  Sometimes, it’s prudent to develop a simple piece of content that you can use as the centerpiece for an activation, like an infographic or a summary of results of a recent study.  Other times, it may be more involved, like creating a series of videos to explain complex subject matter, or to deliver consumer experience vignettes.  In any example, it should do the most important work your brand can do:  to differentiate your brand, and allow you to tell your story in a relaxed environment.

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Yes. Content is currency.  And like any currency, the more you have, the more you can do.

content is currency

If you’re a brand and you’re not creating content on a regular basis, you’ll eventually be lagging behind your competitors.  It’s a simple fact of modern business life in the digital era.

moddern builds in the concept of content for its clients as a matter of course to ride along with almost every marketing or advertising program.  We’ve built content strategies for our clients primarily because they deliver such potent benefits:

content can help establish you as a thought leader;

content can enhance your brand image;

content aids in building long-term relationships.

The part we really like is that content has great digital DNA, like its tagging and SEO value, but especially in that it can help you test new hypotheses, and determine what’s important to your customers.

is a content plan right for your brand?

The answer is almost always YES – but of course, it depends on many variables.  Sometimes, it’s prudent to develop a simple piece of content that you can use as the centerpiece for an activation, like an infographic or a summary of results of a recent study.  Other times, it may be more involved, like creating a series of videos to explain complex subject matter, or to deliver consumer experience vignettes.  In any example, it should do the most important work your brand can do:  to differentiate your brand, and allow you to tell your story in a relaxed environment.

Yes. Content is currency.  And like any currency, the more you have, the more you can do.

is a content plan right for your brand?

The answer is almost always YES – but of course, it depends on many variables.  Sometimes, it’s prudent to develop a simple piece of content that you can use as the centerpiece for an activation, like an infographic or a summary of results of a recent study.  Other times, it may be more involved, like creating a series of videos to explain complex subject matter, or to deliver consumer experience vignettes.  In any example, it should do the most important work your brand can do:  to differentiate your brand, and allow you to tell your story in a relaxed environment.

Yes. Content is currency.  And like any currency, the more you have, the more you can do.

SSRS CUSTOM INFOGRAPHICS
SSRS CUSTOM INFOGRAPHICS
SSRS CUSTOM INFOGRAPHICS
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For SSRS, a research firm, we developed a series of infographics that were published on a monthly basis that would literally illustrate the kinds of polls they were conducting, and then explain the results in exciting visuals.

Even when the subject matter was frivolous, like “favorite desserts in the summer,” the brand could still differentiate on its ability to uncover and interpret complex consumer behavior stories.

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For SSRS, a research firm, we developed a series of infographics that were published on a monthly basis that would literally illustrate the kinds of polls they were conducting, and then explain the results in exciting visuals.

Even when the subject matter was frivolous, like “favorite desserts in the summer,” the brand could still differentiate on its ability to uncover and interpret complex consumer behavior stories.

l l

For SSRS, a research firm, we developed a series of infographics that were published on a monthly basis that would literally illustrate the kinds of polls they were conducting, and then explain the results in exciting visuals.

Even when the subject matter was frivolous, like “favorite desserts in the summer,” the brand could still differentiate on its ability to uncover and interpret complex consumer behavior stories.

Ni-Q Targeted Animation

For Ni-Q, a company that delivers triple-tested human donated breast milk to hospitals and pediatric care facilities, the challenge was to get noticed as a new brand in a hard-to-differentiate category.  We started with a piece of animated content to introduce the brand and speak directly to clinicians about its important differences.

For Ni-Q, a company that delivers triple-tested human donated breast milk to hospitals and pediatric care facilities, the challenge was to get noticed as a new brand in a hard-to-differentiate category.  We started with a piece of animated content to introduce the brand and speak directly to clinicians about its important differences.

Ni-Q Targeted Animation

For Ni-Q, a company that delivers triple-tested human donated breast milk to hospitals and pediatric care facilities, the challenge was to get noticed as a new brand in a hard-to-differentiate category.  We started with a piece of animated content to introduce the brand and speak directly to clinicians about its important differences.

Ni-Q Targeted Animation

For Ni-Q, a company that delivers triple-tested human donated breast milk to hospitals and pediatric care facilities, the challenge was to get noticed as a new brand in a hard-to-differentiate category.  We started with a piece of animated content to introduce the brand and speak directly to clinicians about its important differences.