BRAND DEVELOPMENT

moddern works with small and midsize companies to help them create brands that have lasting value.  Sometimes that means developing a complete identity for those companies that might include a logo, tagline, usage guidelines, website, sales materials, and more.

But a brand is so much more than how your company looks.  It’s much more about how it behaves. What it says.  How it responds. How it articulates its differences. And how it competes for attention in the marketplace.  At its essence, your brand is the promise you make to your consumers about how you will conduct yourself in real life.

And since we’re talking about root-level DNA, we’re talking a lot about strategy.  Who you (really) are, who your audiences (really) are, and how you’re (really) different from other options that a consumer or business customer could choose.

We help companies develop their identities, and their core values, and their basic promises.  We help them articulate their key differences through positioning strategies and messaging plans.  And we help them deliver on their promises through the most effective means.

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BRAND DEVELOPMENT

moddern works with small and midsize companies to help them create brands that have lasting value.  Sometimes that means developing a complete identity for those companies that might include a logo, tagline, usage guidelines, website, sales materials, and more.

But a brand is so much more than how your company looks.  It’s much more about how it behaves. What it says.  How it responds. How it articulates its differences. And how it competes for attention in the marketplace.  At its essence, your brand is the promise you make to your consumers about how you will conduct yourself in real life.

And since we’re talking about root-level DNA, we’re talking a lot about strategy.  Who you (really) are, who your audiences (really) are, and how you’re (really) different from other options that a consumer or business customer could choose.

We help companies develop their identities, and their core values, and their basic promises.  We help them articulate their key differences through positioning strategies and messaging plans.  And we help them deliver on their promises through the most effective means.

BRAND DEVELOPMENT

moddern works with small and midsize companies to help them create brands that have lasting value.  Sometimes that means developing a complete identity for those companies that might include a logo, tagline, usage guidelines, website, sales materials, and more.

But a brand is so much more than how your company looks.  It’s much more about how it behaves. What it says.  How it responds. How it articulates its differences. And how it competes for attention in the marketplace.  At its essence, your brand is the promise you make to your consumers about how you will conduct yourself in real life.

And since we’re talking about root-level DNA, we’re talking a lot about strategy.  Who you (really) are, who your audiences (really) are, and how you’re (really) different from other options that a consumer or business customer could choose.

We help companies develop their identities, and their core values, and their basic promises.  We help them articulate their key differences through positioning strategies and messaging plans.  And we help them deliver on their promises through the most effective means.

AMERICAN MEDICAL CONCEPTS

AMC is one the country’s leading medical equipment and device services companies, and a leading distributor of Stryker advanced medical science and orthopedics products.  moddern is working closely with the company on a strategic brand overhaul.

Strategy

Identity

Communicating the AMC brand started with a clear understanding of their core strength, which is consummate knowledge of their space.  The brand had to reflect a superior level of expertise, and a forward-looking identity was rooted in a tech-inspired mark.  The website underscores the value of personal relationships, (another cornerstone of this brand,) and the intimate knowledge of every product category they serve.

AMERICAN MEDICAL CONCEPTS

AMC is one the country’s leading medical equipment and device services companies, and a leading distributor of Stryker advanced medical science and orthopedics products.  moddern is working closely with the company on a strategic brand overhaul.

Strategy

Identity

Communicating the AMC brand started with a clear understanding of their core strength, which is consummate knowledge of their space.  The brand had to reflect a superior level of expertise, and a forward-looking identity was rooted in a tech-inspired mark.  The website underscores the value of personal relationships, (another cornerstone of this brand,) and the intimate knowledge of every product category they serve.

AMERICAN MEDICAL CONCEPTS

AMC is one the country’s leading medical equipment and device services companies, and a leading distributor of Stryker advanced medical science and orthopedics products.  moddern is working closely with the company on a strategic brand overhaul.

Strategy

Identity

Communicating the AMC brand started with a clear understanding of their core strength, which is consummate knowledge of their space.  The brand had to reflect a superior level of expertise, and a forward-looking identity was rooted in a tech-inspired mark.  The website underscores the value of personal relationships, (another cornerstone of this brand,) and the intimate knowledge of every product category they serve.

AMERICAN MEDICAL CONCEPTS

AMC is one the country’s leading medical equipment and device services companies, and a leading distributor of Stryker advanced medical science and orthopedics products.  moddern is working closely with the company on a strategic brand overhaul

Communicating the AMC brand started with a clear understanding of their core strength, which is consummate knowledge of their space.  The brand had to reflect a superior level of expertise, and a forward-looking identity was rooted in a tech-inspired mark.  The website underscores the value of personal relationships, (another cornerstone of this brand,) and the intimate knowledge of every product category they serve.

COFLEX® INTERLAMINAR STABILIZATION

coflex® is a specialized medical device designed for patients with lumbar spinal stenosis.  The brand has particular needs in that it markets to two distinct audiences (physicians and patients) with different messaging platforms.  moddern has been instrumental in developing strategies for both efforts.

Messaging

Collateral

Advertising

Environment

Identity

Video

The exciting aspect of working on coflex® is that it’s a truly revolutionary product that will likely evolve into the standard of care for lumbar spinal stenosis treatment.  After conducting a brand study, we took some of the qualitative feedback from respondents and used it as the foundation for all the patient communications.  The brand clarity is centered around the simple concept of what kinds of life activities patients look forward to getting back to enjoying.

COFLEX® INTERLAMINAR STABILIZATION

coflex® is a specialized medical device designed for patients with lumbar spinal stenosis.  The brand has particular needs in that it markets to two distinct audiences (physicians and patients) with different messaging platforms.  moddern has been instrumental in developing strategies for both efforts.

Messaging

Collateral

Advertising

Environment

Identity

Video

The exciting aspect of working on coflex® is that it’s a truly revolutionary product that will likely evolve into the standard of care for lumbar spinal stenosis treatment.  After conducting a brand study, we took some of the qualitative feedback from respondents and used it as the foundation for all the patient communications.  The brand clarity is centered around the simple concept of what kinds of life activities patients look forward to getting back to enjoying.

COFLEX® INTERLAMINAR STABILIZATION

coflex® is a specialized medical device designed for patients with lumbar spinal stenosis.  The brand has particular needs in that it markets to two distinct audiences (physicians and patients) with different messaging platforms.  moddern has been instrumental in developing strategies for both efforts.

Environment

Identity

Video

Advertising

Collateral

Messaging

The exciting aspect of working on coflex® is that it’s a truly revolutionary product that will likely evolve into the standard of care for lumbar spinal stenosis treatment.  After conducting a brand study, we took some of the qualitative feedback from respondents and used it as the foundation for all the patient communications.  The brand clarity is centered around the simple concept of what kinds of life activities patients look forward to getting back to enjoying.

COFLEX® INTERLAMINAR STABILIZATION

coflex® is a specialized medical device designed for patients with lumbar spinal stenosis.  The brand has particular needs in that it markets to two distinct audiences (physicians and patients) with different messaging platforms.  moddern has been instrumental in developing strategies for both efforts.

The exciting aspect of working on coflex® is that it’s a truly revolutionary product that will likely evolve into the standard of care for lumbar spinal stenosis treatment.  After conducting a brand study, we took some of the qualitative feedback from respondents and used it as the foundation for all the patient communications.  The brand clarity is centered around the simple concept of what kinds of life activities patients look forward to getting back to enjoying.

SSRS RESEARCH

SSRS is a leading survey and market research firm created and managed by professionals with advanced degrees in the social sciences.  Their custom surveys and real-time polling has been used by major media companies like CBS, CNN, The New York Times and The Wall Street Journal.

Strategy

Identity

Content

Collateral

Advertising

Digital

SSRS had an interesting conundrum in that they were a new brand, but were formed from the merger of two respected and established brands.  In addition, the brand has a very specific set of skills and differentiating factors that enables them to perform their work in a way that no other firm can effectively replicate.  It led us to their positioning and organizing strategy, which resulted in their tagline:  Research.  Refined.

SSRS RESEARCH

SSRS is a leading survey and market research firm created and managed by professionals with advanced degrees in the social sciences.  Their custom surveys and real-time polling has been used by major media companies like CBS, CNN, The New York Times and The Wall Street Journal.

SSRS had an interesting conundrum in that they were a new brand, but were formed from the merger of two respected and established brands.  In addition, the brand has a very specific set of skills and differentiating factors that enables them to perform their work in a way that no other firm can effectively replicate.  It led us to their positioning and organizing strategy, which resulted in their tagline:  Research.  Refined.

SSRS RESEARCH

SSRS is a leading survey and market research firm created and managed by professionals with advanced degrees in the social sciences.  Their custom surveys and real-time polling has been used by major media companies like CBS, CNN, The New York Times and The Wall Street Journal.

Strategy

Identity

Content

Collateral

Advertising

Digital

SSRS had an interesting conundrum in that they were a new brand, but were formed from the merger of two respected and established brands.  In addition, the brand has a very specific set of skills and differentiating factors that enables them to perform their work in a way that no other firm can effectively replicate.  It led us to their positioning and organizing strategy, which resulted in their tagline:  Research.  Refined.

SSRS RESEARCH

SSRS is a leading survey and market research firm created and managed by professionals with advanced degrees in the social sciences.  Their custom surveys and real-time polling has been used by major media companies like CBS, CNN, The New York Times and The Wall Street Journal.

Strategy

Identity

Content

Collateral

Digital

Advertising

SSRS had an interesting conundrum in that they were a new brand, but were formed from the merger of two respected and established brands.  In addition, the brand has a very specific set of skills and differentiating factors that enables them to perform their work in a way that no other firm can effectively replicate.  It led us to their positioning and organizing strategy, which resulted in their tagline:  Research.  Refined.